BOSS AUDIO BRAND IDENTITY

BOSS Audio Systems needed a revival—and I delivered a full-throttle rebrand that transformed a dusty legacy into a bold, rebellious force. Embracing “The Rebel” archetype, I reimagined the brand identity with a vibrant, high-performance edge that speaks to street-savvy adventurers and DIY thrill-seekers. From an award-winning brand book to electrifying video and photography, every asset shouted freedom and power. The revamped DTC website supercharged e-commerce with sleek UX and attitude. BOSS wasn’t just refreshed—it was reborn, roaring onto the scene with visual swagger and purpose, ready to connect with a whole new generation of audio-loving rule-breakers. 2023 - ongoing.