CONFORMITY KILLS CREATIVITY
WORK
Modus Luxury Mobile Audio
Led the end-to-end development of Modus: naming, brand identity, and full-scale global launch. Built a premium DTC presence through elevated UX design, cinematic video and photography, and a high-impact content strategy crafted to drive desire and deliver results.
Freya - Building a Femtech Brand
A bold entrant in the personal care space, as creative partner, I co-led the brand’s identity and creative vision including: visual storytelling, DTC website, photography and video, packaging, social media, influencer partnerships, public relations
Njoie Fitness Recovery Rebrand
Led the rebrand and strategic repositioning of a utilitarian line of body tools into a performance-driven lifestyle brand for everyday athletes. Robust brand book, DTC website and integrated efforts including photography, video, social media, influencer efforts and public relations.
Della Viti Wine Tasting Experience Image Campaign
Expressing the various tasting faces of pours, good, bad and OMG!, I led an image campaign that boldly expressed adventures of the grape kind.
WORK
BOSS Elite Rebrand
Through a bold new brand identity, we built an ecosystem of premium across every touchpoint. I didn’t just update the look, I redefined the audience. No longer “customers” – they’re Drivers. A diverse, style-forward community with Steve McQueen-level attitude.
BOSS Audio Through the Rebel Lens
From brand strategy to execution, the work included a complete identity refresh, storytelling frameworks and a brand book that won a 2023 Gold Davey Award. The evolved brand has set the stage for long-term relevance.
A Retail Breakthrough Without Losing the Soul
Sticky messaging – Same Lion. New Pride. – and a savvy GTM plan that included organic social media, community contests, experiential, POP strategy and targeted public relations, we built buzz and brand equity in equal measure – doubling sales projections.
Downtown Cedar Rapids Sucks
Serving social media truth to the naysayers, I led a fearless campaign that flipped negativity into momentum. Sparking viral fire, the campaign dominated social media and landed statewide news and TV coverage. And a 2019 Upper Midwest Emmy and Golden Davey Award to boot.
MY STORY
I’m an award-winning Creative Director with a proven track record of driving brand transformation, building high-performing creative teams, and delivering breakthrough work across digital, traditional, experiential, and emerging platforms. With deep experience in both agency environments and fast-paced startups, I bring the rare ability to combine visionary thinking with hands-on execution that moves the needle.
Over the course of my career, I’ve led national and international creative efforts for brands at every stage of growth—from scrappy DTC launches to global brand launches. I thrive in entrepreneurial settings where big ideas, agility, and bold leadership are required. Whether scaling an in-house team, rallying cross-functional stakeholders, or pitching high-stakes clients, I bring clarity, strategy, and impact to every challenge.
I’m currently exploring opportunities where I can help shape a bold creative vision, mentor talent, and push work that doesn’t just win awards—but wins hearts, minds, and markets.
To learn more and see the case studies, contact me and let’s talk!