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Michael Zydzik Creative Director
About
Home
Contact
Wellness
Audio Tech
Play Culture
Video
Michael Zydzik Creative Director
About
Home
Contact
Wellness
Audio Tech
Play Culture
Video
About
Home
Contact
Wellness
Audio Tech
Play Culture
Video
  • Multiple colorful electric razors floating among soap bubbles against a light background.

    FREYA: FEMTECH ECOMMERCE STARTUP, brand & PRODUCT launch

  • A woman with curly hair taking a selfie, with bold text overlay that reads: 'SELF AWARE', 'PLAYFUL', 'CARING', 'DETERMINED', 'NOT GIVING A F***' and pastel-colored words.

    BRAND & IDENTITY STRATEGIES

  • Three razors in red, blue, and white colors labeled Peachy, Royal, and Breezy, with color codes and Pantone references, displayed against a purple background with color specifications.

    PRODUCT DESIGN & NAMING STRATEGIES

  • A woman smiling while holding a white facial massage tool in a bright room.

    CUSTOMER SEGMENTATION STRATEGIES

  • Four electric shavers in colorful packaging on a light gray background.

    PACKAGING

  • A toy bathtub filled with soap bubbles. Inside the bathtub is a toy electric shaver and a toy faucet with a showerhead, all arranged to look like a bathroom scene.

    PRODUCT PHOTOGRAPHY

  • Screenshots of a mobile shopping app displaying various product pages, including a woman in a bath, a razor, a grooming tool, and a wellness mission statement.

    DTCR WEBSITE & ECOMMERCE STRATEGIES

  • A woman with blonde hair and fair skin sitting on a bed, holding a blue object to her head, smiling softly with natural light streaming in from a window behind her.

    PHOTOGRAPHY

  • Social, Influencer/CREATOR & PODCAST Strategies

  • Logos of Cosmopolitan, Condé Nast Traveler, Well+Good, Daily Mail, hypebae, and Refinery29 in grayscale.

    $500K FIRST YEAR SALES, INTERNATIONAL EDITORIAL REVIEWS & VISIBILITY

MICHAEL ZYDZIK CREATIVE DIRECTOR

MZYDZIK@MAC.COM