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![Multiple colorful electric razors floating among soap bubbles against a light background.]()
FREYA: FEMTECH ECOMMERCE STARTUP, brand & PRODUCT launch
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![A woman with curly hair taking a selfie, with bold text overlay that reads: 'SELF AWARE', 'PLAYFUL', 'CARING', 'DETERMINED', 'NOT GIVING A F***' and pastel-colored words.]()
BRAND & IDENTITY STRATEGIES
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![Three razors in red, blue, and white colors labeled Peachy, Royal, and Breezy, with color codes and Pantone references, displayed against a purple background with color specifications.]()
PRODUCT DESIGN & NAMING STRATEGIES
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![A woman smiling while holding a white facial massage tool in a bright room.]()
CUSTOMER SEGMENTATION STRATEGIES
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![Four electric shavers in colorful packaging on a light gray background.]()
PACKAGING
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![A toy bathtub filled with soap bubbles. Inside the bathtub is a toy electric shaver and a toy faucet with a showerhead, all arranged to look like a bathroom scene.]()
PRODUCT PHOTOGRAPHY
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![Screenshots of a mobile shopping app displaying various product pages, including a woman in a bath, a razor, a grooming tool, and a wellness mission statement.]()
DTCR WEBSITE & ECOMMERCE STRATEGIES
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![A woman with blonde hair and fair skin sitting on a bed, holding a blue object to her head, smiling softly with natural light streaming in from a window behind her.]()
PHOTOGRAPHY
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Social, Influencer/CREATOR & PODCAST Strategies
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![Logos of Cosmopolitan, Condé Nast Traveler, Well+Good, Daily Mail, hypebae, and Refinery29 in grayscale.]()
$500K FIRST YEAR SALES, INTERNATIONAL EDITORIAL REVIEWS & VISIBILITY
