LION BRIDGE RETAIL LAUNCH

Translating the local charm of Lion Bridge Brewery into a competitive, shelf-ready retail brand required sharp design instincts and a playful, purposeful voice. I led the creative development of a full brand evolution, turning this beloved brick-and-mortar craft brewery into a regional standout—where quality and scale worked in harmony, not opposition.

With sticky messaging and a savvy go-to-market plan—including organic social, community contests, experiential events, POP strategy, and targeted PR—we built buzz and brand equity in equal measure.

The results: sales projections doubled; 21M media reach, in a market of just 478K and a purr-fect blend of craft and commercial appeal.