As a key driver in the success of Freya, a startup in the personal care/femtech category, I partnered with co-owners and developed North Star branding and identity adapting it to messaging strategies across all media including: photography and videography, DTC website, packaging, paid and organic social media, influencer strategies and campaigns, PR and digital campaigns. This led to Freya hitting $500K in sales in its first year and being featured on urbanoutfitters.com and bestbuy.com.