I’m a West Coast creative director who’s spent a career chasing the unexpected—across industries, across media, across every curveball business and culture can throw. I’ve led high-performing teams, inside agencies and in-house, building not just campaigns but careers, brands, and award-winning work that moves markets and outpaces goals.

At heart, I’m a builder and connector: of dots, of people, of business ambitions and human truths. I believe in breaking through the white noise with creativity that surprises, has purpose, and leaves a lasting mark.

When I’m not shaping brands, campaigns and launches, I’m with Cowboy Carter—my rescue Staffy and partner in crime and constant reminder that curiosity, loyalty, and joy fuel the best ideas.