What do you get when you combine a hi-tech luxury mobile audio brand with a mid-century orange packing warehouse and tight launch budget? A truly immersive brand story and 3-hour long event, with keynote, multi-media product experience and some damn good food and cocktails. Along with my team, I collaborated with and directed global experiential talent and, yeah, we kind of did the impossible with industry people saying it was an Apple-worthy experience. Pre-buzz social and PR and a carefully curated attendee list, Modus has since become the talk of the industry, setting up some very lovely pre-order sales and OEM partnerships.