THE BOSS RESET.
BOSS Audio was loud, scrappy, and full of attitude—what it needed was direction. I rewrote the brand from the chassis up, crafting a new identity that stayed true to its rebellious DNA while elevating its value for everyday drivers. From brand book to social, from events to influencers, from Amazon strategies to a rebuilt DTC site, I created a unified system that redefined what an economy audio brand could look and sound like. This was a full-scale reimagining—louder, sharper, and unmistakably BOSS.
SOUND MEETS STATUS.
As part of the Modus Global executive team, I helped lead a nearly two-year, $3M+ effort to reinvent luxury mobile audio. From naming and product naming to packaging, brand identity, and full campaign development, I guided the creative vision across every touchpoint.
The work culminated in a March 2025 one-night launch event—an immersive, high-end experience guests said “rivaled Apple” in quality and detail. With the product line debuting in late Q1 2026, Modus enters the market with a fully realized world and a clear promise: luxury mobile audio, reimagined.
