TASTE HITS HARD.
For Della Viti, I partnered with our Senior Art Director to flip the traditional tasting script. We built a campaign that celebrates the real faces of flavor—the swoons, smirks, shocks, and “what was THAT?” moments. Together, we paired an expressive visual language with tongue-in-cheek copy that playfully disrupts the over-dramatic world of wine and spirits—raw, honest, and designed to stop the scroll.
SUCK IT, STEREOTYPES.
Downtown Cedar Rapids Sucks started as a deliberate provocation—an organic social campaign that flipped a familiar local gripe into a spotlight on everything people were missing: new living districts, restaurants, nightclubs, and experiences hiding in plain sight.
It caught fire instantly, generating statewide media, 19 million in organic reach, and the team earned an Emmy Award. People debated it—some loved it, some hated it—and that tension was the strategy. The conversation sparked curiosity and gave the Downtown District a rare chance to engage and reshape perception. See the Emmy winning third video here on my video page.
