ARCHITECTING MOMENTUM

Award-winning and relentlessly driven, I ignite brands and products with bold launches and unforgettable sights, sounds and experiences. Across industries, I lead cross-functional teams to push boundaries in all media. My work doesn’t just tell stories—it commands attention, builds loyalty, and transforms creativity into undeniable business impact. Direct creative? Nah, I architect momentum.

FREYA: FEMTECH BRAND LAUNCH

Named for the Norse goddess of love, beauty, and fertility, Freya is a bold femtech startup on a mission to liberate women from shame, stigma, and silence surrounding their bodies and sexual wellness. The DTC website served as the brand’s hub, supported by photography, video, influencer campaigns, and podcast partnerships to amplify reach and spark conversation. A carefully constructed brand identity and naming conventions shaped Freya’s portfolio, while digital campaigns across social and ecommerce platforms drove engagement and conversion. From intuitive tech to inclusive content, every touchpoint empowered women to explore, understand, and embrace their sexuality without apology. Positioned as a “movement—not just a marketplace” – Freya ignited dialogue, built confidence, and redefined narratives around female wellness. In its first year, Freya achieved $500K in sales, secured placement on BestBuy.com and UrbanOutfitters.com, and earned features in dozens of global media outlets.

MODUS: LUXURY AUDIO BRAND LAUNCH

Modus launched as a $3M, two-year endeavor with a bold vision: to elevate the mobile audio experience into a journey of adventure and inspiration. Positioned at the intersection of luxury, performance, and freedom, the brand redefined what sound means on the move—across land, sea, and sand.

Our work encompassed naming, brand strategy, identity systems, product design, experiential design, packaging, website, product renders, and a social media teaser campaign that built global anticipation. It culminated in a March 2025 experiential launch event that, in the words of attendees, “rivaled Apple in quality and attention to detail.”

With a premium identity rooted in tactile design, cinematic storytelling, and exploration, Modus launched across DTC and global platforms, connecting with creators, drivers, and dreamers alike.

lust at first listen.

Before Modus’ official launch experience, we dropped a 100% 3D teaser music video that showed just enough to tempt. Sleek, dangerous, and dripping with desire—Modus was coming.

LION BRIDGE: RETAIL LAUNCH

Taking a beloved neighborhood craft brewery to retail shelves came with one big risk: would fans think Lion Bridge was selling out? The challenge was to prove the beer people loved wouldn’t change—it was simply reaching more hands.

I led the brand evolution, translating Lion Bridge’s local charm into a shelf-ready identity that balanced craft authenticity with commercial appeal. Our launch plan leaned into crafty copywriting, social teasing, organic campaigns, community contests, POP strategy, and PR that landed regional press. Every touchpoint reinforced that Lion Bridge wasn’t abandoning its roots—it was expanding them. The payoff: doubled revenue projections, a media reach of 21M in a market of just 478K, and a retail debut that turned potential skepticism into loyal celebration.

ENTIRE WORLDS

I’m a Creative Director who doesn’t just launch brands and products—I build worlds around them. From bold brand identities and disruptive campaign strategies to award-winning films, scroll-stopping social, influencer playbooks, unforgettable experiences, and razor-sharp business planning, I bring creativity that moves people and drives results. Below are a few examples—reach out and I’ll share decks that go deeper into the work.

  • BOSS AUDIO REBRAND

  • DELLA VITI IMAGE CAMPAIGN

  • NJOIE FITNESS REBRAND

  • THE KERNELS BASEBALL TEAM SOCIAL

  • DOWNTOWN CEDAR RAPIDS SUCKS SOCIAL

  • ELITE AUDIO REBRAND

  • THE KERNELS BASEBALL TEAM SOCIAL